S&C Electric: “Lights On”
Created with Plan B [the agency alternative]
With a manufacturing career at S&C Electric, you have the power to keep the lights on for life’s most special moments.
This campaign concept was presented to the client, who loved the sentimental value of “Lights On.”
CD: Terry Mertens of Plan B
AD: Bradford Pretorius
Copywriter: Claire O'Malley