Hanes Printwear: "Masterpiece in the Making"

Created with Plan B [the agency alternative]

Demand attention in the screenprinting community with a giveaway campaign: The $50,000 Shirt. Ten lucky screenprinters will print a masterpiece on the new Perfect-T for a chance to win $50,000 and have their creation sold as a limited-time product.

Print

Lenticular (Dual-Angle) Postcard

Front, angles 1 & 2

Postcard Back

Digital

Social C-T-A post

Screenprinter landing page

Direct-Mail Tactic

This museum-worthy sampler box puts the Perfect-T on display behind a cardboard frame. Wholesalers will receive a printed Perfect-T, and screenprinters receive a blank to experiment on—a masterpiece in the making, that is.

CD: Terry Mertens of Plan B

Art Director: Lindsey Breh

Copywriter: Claire O'Malley