Fender: "Starpower"

No one wants to sound like an amateur. The starpower sound of the Fender Strat will make you the act that no one wants to follow.

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Out-of-Home: Subway Placement

Virtual Reality Experience

In a show-stopping partnership with America’s Got Talent, Fender’s VR pop-up puts participants front and center on the AGT stage. After they “play” a sick solo on their Fender Strat, each participant will earn the famed Golden Buzzer.

Art Director: Quinn Gierach

Copywriter: Claire O'Malley